De Virtuele Straat

The Virtual Street is a web project that aims to support the development of cyber art. The Street will be a meeting and melting place for art and technology, past and future, local and global. It is rooted in the Bijlmer district in Amsterdam (NL), but by its virtual nature, the Virtual Street is accessible for visitors from around the world. Bijlmer art and artists are at the centre of the Virtual Street.

The Virtual Street is an art project developed for the Street of Sculptures. Where this initiative focuses on art in physical space, the Virtual Street exposes art in cyber space. Local artists will search for Bijlmer fundamentals, and share their findings with the audience. The audience can participate by adding own visions, images and realities to the Virtual Street. In this way we hope to build a lively Virtual Street. A street that is defined by its occupants, visitors and passers by, a street that mirrors the physical Bijlmer.

The Virtual Street is supported by three pillars: documentation, creation and participation. This project documents all art works from the manifestations of the ongoing Street of Sculptures (2009-2017) with an online representation of the artist and his, her or their work. Local artists will also create works of art especially for the Virtual Street. They will experiment with creations made specifically for the virtual domain. An ongoing testlab, a meetingpoint for art and technology. Participation from the audience and other parties is very important aswell. The digital character of the Virtual Street provides it with an interactive dimension where you not only visit the site to look at art, but also participate and hence leave tracks within the Virtual Street. We’ll always be looking at new and innovative ways to open up!

Art works in the Virtual Street will be attached to physical locations in the Bijlmer district. By using the internet and Augmented Reality, information will be added to virtual and physical art works. In this way, coinciding material and digital worlds will merge into one interactive experience. The Virtual Street is available on your desktop and on your Iphone or Android. In the App Store you can find LAYAR, download this free reality browser app and come and visit the Bijlmer to walk down the Virtual Street yourself!

From the hart, in the Bijlmer, on the server!

De Virtuele Straat