LED wall (20 meters) connected to a kinetic sensor system, located underneath the Okkermansviaduct in the Amsterdamse Poort shopping area. Abstract images are produced in response to passers-by.
In 2009, the Moodwall created by the multidisciplinary collective Urban Alliance transformed a dark pedestrian tunnel previously deemed ‘socially unsafe’ into a unique entrance to the Amsterdamse Poort shopping centre. A special adaptation of the wall’s interactive light effects is designed for Open Source Amsterdam. The Moodwall was constructed on one of the walls of the tunnel, turning it into a large, elongated screen displaying a constantly changing mix of colours and shapes. These abstract images are produced in response to passers-by, whose movements are translated into the Moodwall’ s lights by sensors. Because of its ribbed surface, the Moodwall is also clearly visible outside the tunnel. The Moodwall was commissioned by the Bijlmer Renewal Project Office (Projectbureau Vernieuwing Bijlmermeer), in order to make the tunnel more pleasant and safer. The Moodwall was raised as a topic in numerous blogs. One blogger, who has lived in the Bijlmer for twenty years, wrote ‘Socially unsafe? That’s just in people’s heads.’ Urban Alliance
Urban Alliance
Urban Alliance is a collaborative venture involving Illuminate, Studio Klink and Cube in Amsterdam, NL.
Urban Alliance is a collective of artists and designers who work separately under the names Illuminate, which produces moving images, and the architectural firms of Studio Klink and Cube. In the past, they have conducted projects at the interface between architecture, the visual arts and media, a combination that has been dubbed ‘mediatecture’. For the Cruquius Plaza shopping mall in the Haarlemmermeer polder, they created a large landmark. Their design for the Textile Museum in Tilburg consists of a wall measuring roughly eight by eight metres, equipped with thousands of LEDs in an open fabric of silver-grey polyester, that generates images and information.